In all honestly I do like this add, it makes me smile… however, WTF Weetabix!? Apart form the bears partially resembling the texture of a ‘bix – they probably taste similar to a raw one too – I can’t really see the relevance. Though, the ‘WTF!?’ factor does seem to be a heavily used marketing strategy at the moment. Also drum and base, props for jumping on that band-wagon.